(Photo of my recent purchase at Maison Laduree in New York, Upper East Side, 2012)

Packaging gets me every time.  Great branding makes me do crazy things.

This past week I walked 48 blocks in Manhattan just to step into the Ladurée boutique and stare at macaroons with precise, pillowed feet!  And really, I was far more excited about the beautiful boxes they come in than the near-perfect delectables themselves.  Thick textures, extra white space, unnecessary foiling and logo-ed paraphernalia make my heart race. 

I could only afford one treat, and went for a minty green container that housed their sultry Earl Grey Thé.  I feel like the Queen herself.

1 comment:

  1. agreed ! packaging seems to lure us to buy things and feel royal about it