(Photo of my recent purchase at Maison Laduree in New York, Upper East Side, 2012)
Packaging gets me every time. Great branding makes me do crazy things.
This past week I walked 48 blocks in Manhattan just to step into the Ladurée boutique and stare at macaroons with precise, pillowed feet! And really, I was far more excited about the beautiful boxes they come in than the near-perfect delectables themselves. Thick textures, extra white space, unnecessary foiling and logo-ed paraphernalia make my heart race.
I could only afford one treat, and went for a minty green container that housed their sultry Earl Grey Thé. I feel like the Queen herself.