Ladurée

(Photo of my recent purchase at Maison Laduree in New York, Upper East Side, 2012)

Packaging gets me every time.  Great branding makes me do crazy things.

This past week I walked 48 blocks in Manhattan just to step into the Ladurée boutique and stare at macaroons with precise, pillowed feet!  And really, I was far more excited about the beautiful boxes they come in than the near-perfect delectables themselves.  Thick textures, extra white space, unnecessary foiling and logo-ed paraphernalia make my heart race. 

I could only afford one treat, and went for a minty green container that housed their sultry Earl Grey Thé.  I feel like the Queen herself.